As part of the weeks-long talks with studios and streamers that collapsed Monday, the Writers Guild of America asked for binding agreements to regulate the use of AI.
With their rapidly advancing ability to eerily mimic human conversation, AI programs like ChatGPT have spooked many industries recently. The White House this week summoned Big Tech to discuss the potential risks.
“It’s nice for them to offer to have a meeting about how they're exploiting it against us!” joked WGA negotiating committee member Eric Heisserer, who wrote Netflix hit film“Art cannot be created by a machine. You lose the heart and soul of the story... I mean, the first word is ‘artificial’,” he said on the picket line outside the streaming giant’s Hollywood HQ Friday.
Comments by top Hollywood executives at last week’s Milken Institute Global Conference in Beverly Hills will have done nothing to quell writers’ concerns. “AI in the future, maybe not next year or the year after, but if we’re talking 10 years? AI is going to be able to do absolutely all of these things.”In a briefing note shared with AFP, they said writers do not in fact want to outlaw AI, and appear happy to use it “as part of their creative process” – so long as it does not affect their pay.‘Guardrails’, the only usefulness of AI for writers is limited to “busy work” such as coming up with names for characters.
Indeed, the last Hollywood strike in 2007-08 won writers the right to be paid for online viewing of their shows or films – highly prescient, at a time when streaming was in its infancy.
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