High inflation is not holding Toronto film buffs back from spending on movie tickets, according to the CEO of the Toronto International Film Festival (TIFF), which is set to kick off on Thursday for its 48th year.
“The response has been at least the same as last year if not a little bit higher,” Cameron Bailey said in an interview with BNNBloomberg.ca.
“This is not the first year when resale prices have been higher than the price we’re charging. And it’s just part of the phenomenon of the most in-demand event, whether it’s a football match or a concert by your favourite artist. There’s a market for those things that sometimes will drive up the price.”
“There’s also a program which is supported by one of our major partners Visa, which offers free access to a number of different community groups to festival films,” Bailey added.The festival has several workarounds in place to blunt the impact from the ongoing strikes by Hollywood writers and actors
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