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Ottawa-Health Canada is proposing restrictions on advertisements on television and in social media that could encourage the kind of unhealthy eating habits that increase the risk of obesity and chronic disease, the department says in a policy update.
It conducted extensive consultations and engagement sessions with industry groups and health organizations and partners between 2016 and 2019. Since then it has been reviewing international initiatives and new evidence, as well as the results of its monitoring activities, to determine how to best support healthier eating and drinking habits for children in Canada.
Health Canada said the evidence shows that children are particularly vulnerable to food and beverage advertising “that undermines healthy eating, influences their attitudes, preferences, purchase requests, consumption patterns, and, ultimately, their overall health. Most of these ads are for foods that contribute to unhealthy diets with excess intakes of sodium, sugars, or saturated fat, which are key drivers of risk factors for obesity and chronic disease.
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