IPOH, May 28 – As social media platforms fast become the primary sources of information and news for the younger generation, experts have called for traditional media to...
IPOH, May 28 – As social media platforms fast become the primary sources of information and news for the younger generation, experts have called for traditional media to evolve and be creative to attract consumers’ attention.
“So, we decided to come up with a 15-minute bulletin that will have 30 stories. We introduced a programme calledhe said, adding that RTM also utilised social media platforms like Twitter, TikTok and Facebook to disseminate its content as 62 per cent of its audience were youth. “When we checked again, they’re not from Malaysia, they’re from Indonesia... so what happens here is we already created an opportunity for ourselves to go cross-border, look at the monetisation opportunities here. TV has to evolve,” Suhaimi said.
“The purpose of journalism is not defined by technology or digital era... rather, journalism is defined by how information and news empower the people who use it.
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