GroupM brings TV ad service to PHL | Roderick Abad

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GroupM brings TV ad service to PHL | Roderick Abad
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GroupM, the media investment arm of British multinational WPP, has launched in the Philippines a first-to-market addressable television (TV) service that helps brands to still leverage on TV viewing being a constant favorite pastime of Filipinos.

GROUPM, the media investment arm of British multinational WPP, has launched in the Philippines a first-to-market addressable television service that helps brands to still leverage on TV viewing being a constant favorite pastime of Filipinos.

Mindful of this, GroupM seeks to push the envelope further for the country’s advertising industry by helping advertisers to increase the effectiveness of their campaigns to reach traditional viewers in a cost-efficient manner. This new offering allows advertisers to target households with relevant TV ads across multiple TV channels, pay-TV platforms, set-top boxes, a variety of video on demand services, over-the-top providers, and game consoles—all combined for scale, inherently viewable, and within high-quality and brand-safe content.

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