Meet South Korea's oldest social media influencers. The new kings of the viral video, their clips have generated over 10 million views online and earned a legion of young fans. Via DatelineSBS
I really feel the adrenaline. I feel alive again.With the average Korean now living into their mid-80s, there’s a desperate need to ensure financial and social security for the ageing population.
“The silver generation market is flourishing,” he says. “Our brand’s revenue has quadrupled thanks to this big senior’s market.” “Back in the days… seniors were seen as old-fashioned and condescending and financially dependent on their families," she said."As the country got wealthier, life expectancy extended to 87 for women and 84 for men… Therefore, you have this whole phenomenon of a senior renaissance, a “grey-renaissance.”15 minutes of fame
Haldambi’s cover of a K-Pop hit was viewed more than three million times. Going viral led to sponsorships, product endorsements and paid appearances that he thought would finance his retirement.“My phone didn't stop ringing. And for a whole year, I was really busy, shooting two to three ads a day. I think I did most of the TV channels in Korea!”
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