How software is revolutionizing big events:
... [+]Virtual is greener, faster, and apparently, more inclusive, if 2020 figures are anything to go on. But that doesn't always mean it’s better, as many readers will have discovered over the last year. Putting a big event onto Microsoft Teams or Zoom just doesn’t cut it - it’s not what they were designed for.
“When the pandemic came, most of the software was already there to power other conferences. The pandemic just opened other peoples’ eyes to what it could do,” says Cosgrave. “All the data suggests that the return to group activities will be higher than before Covid,” he says, pointing to spikes in unit labour costs across various industries and experience in the U.S. as restrictions were lifted. “People have an itch to go out and meet each other, and they need to scratch this itch.”
"In 2020, COVID-19 changed the rules of the game for how we as humans communicate and socialize. With travel bans and shutdowns, “work from home” became a reality, leading to a strong demand for new digital ways to run existing physical events and conference formats,” says investor Tommy Andersen at byFounders.
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