City of Ottawa staff are defending the graphic nature of a new online advertisement aimed at discouraging jaywalking on city streets, saying it is part of a campaign focusing on behaviours will 'depict the serious nature of road safety and lead to greater awareness to all road users of their responsibilities.'
Two councillors are calling on the city of Ottawa to remove a social media test ad focusing on pedestrian jaywalking. One ad features an artist depiction of a bloodied pedestrian lying on the ground after being struck by a vehicle.
The city of Ottawa launched a new social media test ad focusing on pedestrian jaywalking. It's one of several test ads running ahead of a road safety campaign this fall. "We believe this approach will depict the serious nature of road safety and lead to a greater awareness to all road users of their responsibilities, which will contribute to our goal of saving lives."
Statistics provided by Gonthier shows 25 per cent of all fatal and major injury collisions on Ottawa's roads involve pedestrians. The memo provided data on collisions between 2017 and 2021 on Ottawa roads: Ottawa's Road Safety Action Plan aims to reduce fatal and major injury collisions by 20 per cent by 2024, with a longer-term goal of zero fatal and major injury collisions.
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