Pelancaran Advertising Revenue Lab Malaysia Google News Initiative itu turut disokong oleh Kementerian Komunikasi.
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Dalam pada itu, Pengarah Urusan Kumpulan Media Prima Berhad, Rafiq Razali, yang telah membantu Kementerian Komunikasi dalam projek yang berkaitan dengan industri penerbitan berita berkongsi bahawa pelancaran Advertising Revenue Lab Malaysia oleh Google menandakan perkembangan positif untuk media Malaysia kerana ia memperkasakan penerbit untuk mengoptimumkan plaorm digital mereka dan mengukuhkan strategi pengiklanan mereka.
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