Google has unveiled an experimental revamp of its Search results page, replacing the familiar list of blue links with an AI-generated 'snapshot' answer. Here's what to expect when it comes to Australia.
abc.net.au/news/google-unveils-ai-generated-snapshot-for-search-results/102331786For more than two decades, the format of the Google Search results page hasn't changed much: type a phrase and get a list of blue links.
For the moment, the trial can only be accessed in the US, but it offers a glimpse of what's coming for Google Search in Australia.In adding generative AI to search, Google could have taken the route of Microsoft Bing, replacing the Search results page entirely with a ChatGPT-style messaging system. Search results in the conventional format of blue links appear below the snapshot, but they're a long way down the page.
The company has been criticised for featuring too many ads alongside Search results, making it harder for users to find the information they're looking for.In one of the screenshots released by Google, for a query about commuter e-bikes, ads for e-bikes appear beneath the AI snapshot, labelled "sponsored" in bold black text.
Improvements in AI will allow Google to improve its knowledge of consumer behaviour and offer more highly targeted advertising placement, said Paul Haskell-Dowland, a professor of cybersecurity at Edith Cowan University.
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