EU antitrust regulators charge Google on anti-competitive adtech practices
BRUSSELS: Alphabet's Google was charged by EU antitrust regulators with anti-competitive practices in its digital advertising business on Wednesday , which it may now have to sell part of to address their concerns.
Its 2022 advertising revenue, including from search services, Gmail, Google Play, Google Maps, YouTube adverts, Google Ad Manager, AdMob and AdSense, amounted to US$224.5 billion. EU antitrust chief Margrethe Vestager said Google may have to sell part of its adtech business because a behavioural remedy is unlikely to be effective at stopping the anti-competitive practices.
It said Google has abused its dominance since 2014 by favouring its own ad exchange AdX in the ad selection auction by its dominant publisher ad server DFP, and also by favouring AdX in the way its ad buying tools Google Ads and DV360 place bids on ad exchanges.
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