Alphabet Inc's Google business on Tuesday announced new privacy controls fo...
MOUNTAIN VIEW, Calif. - Alphabet Inc’s Google business on Tuesday announced new privacy controls for its services, including “Incognito mode” for Google Maps, and published new privacy commitments for its hardware, showing how increased public scrutiny is forcing greater transparency in Silicon Valley.
Google has been fending off some of the growing legislative and regulatory pushes in the United States and elsewhere to regulate data privacy and other issues core to its business model. Proposals being weighed by lawmakers would limit how Google, Facebook Inc and other internet companies track consumers and distribute information.
Incognito mode, which is launching on Google Maps “soon” and Google search later this year, would block the company from storing user activity in those services, the company said. Other privacy announcements included more granular control starting later this year over how mobile apps for Google’s Android operating system access location data.
In an update to search, Google introduced augmented reality technology that enables users to view three-dimensional renderings of some visual results through their smartphone cameras. Google said it was working with companies such as New Balance, Target Corp, Samsung and Volvo to make 3D models of their products available in mobile search.
Stephanie Cuthbertson, senior director of Android at Google, discusses the mobile operating system during the Google I/O developers conference in Mountain View, California, U.S. May 7, 2019. REUTERS/Paresh Dave
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