The tech giant recently launched a five-week test that will impact the way news results appear for a small percentage of users.
OTTAWA — Google says it has started limiting what kinds of news content some Canadians see on its search engine as part of a test intended to inform the tech giant’s response to the federal government’s online news bill.
At issue is Bill C-18, or the Online News Act, which would compel web giants like Facebook and Google to share some of the revenue they make from posting news content on their platforms with the media outlets that produce the stories.over the bill, which was introduced last spring as a way to support a shrinking journalism industry that has seen tech titans dominate the digital advertising market.
The test, which began recently, a company source said, will run for approximately five weeks. Google would not discuss the exact changes made to the search engine for Canadians captured within the test.confirmed that the test does impact the way Canadian and global news results appear to varying degrees. There are different streams within the test, meaning that the small portion of Canadians affected may see different results when searching for a news topic.
It’s not the first time Google has launched an attack against other attempts to seek payment for news sharing on online platforms. The company once axed its Google News service in Spain for seven years after the country sought a monthly licensing fee for publishers whose content was linked on the platform. It also threatened to pull its search engine from Australia over that country’s News Media Bargaining Code, upon which Canada’s legislation is based.
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