World Cup success has created a springboard to bigger conversations and greater investment in women’s sport
In 2015, I set out to answer a question that had been gnawing away at me for decades, just why is Australian sport so unfair for women and girls?
Progress had been glacial and I had grim expectations of any meaningful change, but as I started writing my book,In 2015, the Matildas made it to the quarter-finals of the World Cup and they achieved something that no Australian senior football team has ever managed – a win in the knockout stage of the tournament.
Finally, women were crashing through the grass ceiling. The old mantra of “we’re just grateful to be playing the sport we love” was replaced by something far more compelling – a genuine fight for equality. No longer prepared to accept the crumbs, women in sport found their voice and demanded a better go. To borrow from Billie Jean King, they disrupted “business as usual”.
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