Researchers should remember that humanity “remains the heart of research,” an executive of Globe Telecom told a regional conference. Speaking at the
Researchers should remember that humanity “remains the heart of research,” an executive of Globe Telecom told a regional conference.
She said while AI could expedite data analysis and reveal patterns, the true qualitative insights require the intuition, adaptability and emotional insight only humans can bring. “In a world increasingly dominated by algorithms and automation, it’s our soul— our empathy, intuition, and the genuine energy exchange with respondents— that brings research to life,” she said at the conference, the regional leg of a global series focused on qualitative market research.
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