Enjoy Doug Ford’s feel-bad movie of the summer – you paid for it GlobeDebate
A man in a sweater-vest tries to heat his home, but nickels spew out of the heating vents. Two people go to the grocery store, but the oranges and apples are shedding nickels onto the floor of the produce aisle, while over in canned goods, a Niagara of nickels is falling. A man walking through a parking lot opens his wallet and finds nickels – his own money! – raining onto the pavement.
It is not yet known exactly how much this advertisement cost Ontario’s Doug Ford government, nor how much will be spent to put it in heavy rotation on the province’s screens. The money comes from the $30-million of taxpayer funds that the Progressive Conservative government appropriated to fight Ottawa’s carbon tax.
The film’s epilogue says that Ontario rejects the carbon tax and has “a better way,” which is described as a three-part plan of “holding the biggest polluters accountable, reducing trash and keeping our lakes clean.”The first of those is a perfectly reasonable idea, and it’s been part of both the federal and provincial approaches for some time. It’s also something the carbon tax does.
We’re all for reducing trash, but that’s the source of very little of the province’s greenhouse-gas emissions. And keeping lakes clean is something everyone can get behind – but as a replacement for a viable greenhouse-gas reduction plan, it’s like saying you’ll deal with the problem of drunk driving by improving high-school math scores, or you’ll be addressing rising prescription-drug costs by raising highway speed limits. These are total non-sequiturs.
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