Among the prizes for checking your voter registration through the “Just Vote” campaign are guitars from Shawn Mendes, a “fashion masterclass” with Donna Karan and a private virtual hangout with Meghan Trainor
, Julianne Hough, Loren Gray, Nicky Jam and some superstar names to be announced in the next rollout of talent. The experiences initially being offered as bait for checking registration on the site range from a dance lesson with Usher and his choreographer to a “virtual get-together” with DJ Khaled.
“There’s a strong correlation between those who check their voter registration status and those who register and therefore go on to vote,” says, co-founder and CEO of Global Citizen. “But also, you’re not actually allowed to incentivize people to register. You can only incentivize people to check their registration status. So that’s an important part of it.”
“I guess when you do something as broadly seen as ‘One World: Together at Home,’ then people say, ‘Okay, it’s focused on this,'” says Evans. “But from our very beginning, Global Citizen… I think the trick’s in the name. It’s always been focused on the eradication of extreme poverty, but also about mobilizing citizens to take action.
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