Fur trappers launch PR campaign to counter 'misinformation'

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Fur trappers launch PR campaign to counter 'misinformation'
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Ontario Fur Managers Federation is erecting billboards across Ontario — including on Trunk Road in the Sault — to educate public and dispel misinformation

The Ontario Fur Managers Federation wants to put across a positive message about trappers and the work they do.

The billboards state that 'trappers work to maintain healthy wildlife populations for today and the future.' “There’s also this misconception that trappers are still using those old rusty bear traps. That doesn’t exist anymore. There are lists of certified traps that go through very specific testing to make sure that they are extremely lethal. All trappers have to use those certified traps to make sure that what we’re doing is done as humanely as possible,” Tonelli told SooToday.

“We teach new trappers and get them trained to be able to trap in the province. We want to train the next generation.”

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SooToday /  🏆 8. in CA

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