“LAND is the only thing in the world worth workin’ for, worth fightin’ for, worth dyin’ for, because it’s the only thing that lasts,” plantation owner Gerald O’Hara said to chastise his daughter Scarlett in Gone with the Wind.
refers to all the environmental factors that influence a crop and give it character. This same character is believed to translate into the product’s final form. In the case of wine, conditions in soil and weather influence the grape from which the wine comes from. While one might like to think that this translates into spirits as well, for example, that’s not always the case, as the multiple processes that compose spirits may filter out character.
We had a taste of the rum: it tasted earthy, and one had a sense of the summer sun, baking earth, and grass. This was all rounded out with a note like cooked sugar, like the brown sugar bits one picks off from banana-que. “Our soil and our distillate has a signature caramelized banana flavor, better known as“We decided to add value to sugar and help the farmers. We came up with the rum to help the community,” he said. “We buy their molasses from them.
“I like to tell people I’m just Paco. It’s not really too much about the family. It’s really the community that was entrusted to us. I just want to leave it better than how I found it.”
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