From 'girl dinner' to 'girl math': How TikTokers clued into the marketing power of girl labeling | Day 6 | Live Radio

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From 'girl dinner' to 'girl math': How TikTokers clued into the marketing power of girl labeling | Day 6 | Live Radio
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“Girl Math” is making the rounds on TikTok and is helping big spenders justify their financial decisions with tenuous logic. There's also 'girl dinner,' 'feral girl summer,' 'rat girl summer,' 'strawberry girls,' and many other girl micro-trends. Rebecca Jennings, a senior correspondent at Vox who covers internet culture, says the creators of these trends have clued into something: when you slap the word 'girl' onto a title, it sells.

for articles and more fromSep. 23, 2023: How the parents rights argument is fueling a push to roll back LGBTQ inclusion in schools | Episode 669Sep.

16, 2023: The writers' and actors' strikes continue, but there's still fall TV to look forward to | Episode 668Sep. 9, 2023: Are we witnessing Google search in decline? Antitrust trials, ChatGPT threaten its years of dominance | Episode 667Sep. 2, 2023: This non-binary high schooler thinks parental consent policies for name and pronoun changes can be dangerous | Episode 666

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