This article explores the growing trend of Cebu's mayor, Michael Rama, using Facebook to directly communicate with his constituents and potentially bypass traditional media. The piece highlights how Rama's active presence on social media, including live streams of him attending to emergencies and interacting with followers, has shifted the news landscape in Cebu.
This is AI generated summarization, which may have errors. For context, always refer to the full article.proceeded to eat with his hands as he talked to followers of his massive social media platform. Chan, mayor of a city of around 497,600 people, is the most active Cebu ano public official on Facebook, amassing 880,000 followers.
This practice has become more prevalent as public officials and government agencies built bigger platforms of their own to rival those of media groups. Rappler has been asking Chan and his staff for an interview about his social media initiatives several times since October 2024. We will update this story once he responds to our questions.,” is often the answer of government officials to requests for comments or an interview by members of the media, said broadcast journalist and mass communications instructor Annie Perez-Gallardo.
Mascardo said that at times, they were left with no other choice but to use the livestream and PIO report as bases for their stories. She said there were times when a piece of information included in a PIO story caught them by surprise because this was insider information not made available to them.
For Manticajon, however, news beats are obsolete. Manticajon is a communications instructor at UP Cebu and writes a column for. With the rise of artificial intelligence , availability of information, and easy access to people including news sources, the news beat is no longer essential, Manticajon told Rappler.specialist ,” Manticajon said. The tasks served by the beat system are better addressed by a functioning newsroom, he said.
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