Analysis: Labor used Perrottet's refusal to rule out privatisation to help transform Chris Minns from virtual unknown to NSW premier
As NSW was in its post-Christmas slump at the end of 2022, Labor strategists were worried. Voters simply did not know Chris Minns. Dominic Perrottet’s profile was rapidly rising but the Labor leader’s was not. Perrottet was gaining ground and Minns was an enigma.
The party took the unorthodox step of launching a mass digital advertising campaign in the most sleepy time of the year. Splashing about $100,000, the social media blitz was “hyper-targeted at families in target seats”, according to one of the key strategists. The goal was to help voters “get to know Chris”, and they introduced Minns and his wife, Anna, with a casual at-home recorded interview.
The first official leaders’ debate in early February between Perrottet and Minns on 2GB was the springboard. In that debate, Minns likened the Coalition’s method of privatising assets to pay for big road and rail projects as “flogging off the family jewels and home” to pay the credit card bill.Dominic Lorrimer
It also did not help that then local government minister Wendy Tuckerman and Liberal whip Nathaniel Smith turned up to a candidates’ debate and held up “Yes” placards when asked if they supported “the privatisation of Sydney Water or other government assets”.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
NSW election 2023 updates LIVE: Labor, Chris Minns on track to form majority governmentWATCH LIVE: NSW election results; Labor on track to form a majority government with 50 seats, ABC says; a Liberal insider says the loss is “in landslide territory”. Follow updates here.
Read more »
'Back and ready to govern': Chris Minns claims victory for Labor after 12 yearsIncoming NSW Premier Chris Minns has declared Labor is “back and ready to govern” after clinching a historic victory and returning the party to power following 12 years in opposition.
Read more »
Chris Minns leads Labor to election victoryChris Minns has been elected the Premier of New South Wales. NSW Labor’s historic victory leaves Tasmania as the only Liberal government in the country. “The people of New South Wales voted to put in a government that would put people at the heart of all decision making,” Mr Minns said. “We will not let the people of this state down.” Outgoing NSW Premier Dominic Perrottet declared full responsibility for the election loss and announced that he would be stepping down as Liberal leader.
Read more »