Startups rush to gain foothold in a burgeoning industry as New York and California move to legalize human composting
Americans are looking for greener ways to die, and a new wave of deathcare startups are rising to the occasion.
The growth in demand comes in part due to Covid-19, experts say. The pandemic brought death to the forefront of the public consciousness and exposed concerns about its environmental destruction, as places like Los Angeles had to suspendHuman composters are pitching themselves as part of the solution – and trying to dismantle the funeral industry in the process.
“It’s interesting because to create disruption, we are going to have to have outsiders coming in,” he said. “Because everyone in the funeral industry is so invested in existing technologies, you need outsiders to help with thinking outside the box – no pun intended.”Natural organic reduction is a relatively new process, recognized throughout the industry as having been pioneered by a woman named Katrina Spade.
“In Washington, where human composting has been legal for some time, the industry is concentrated and hyper-competitive,” Truman said. “But I’m sure everyone is going to be doing pushups and getting ready to go to California as soon as it opens.”
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