Pay-TV operator Foxtel says rules over accessing sporting content are stuck in a time warp.
Australia’s free-to-air networks are urging the government to extend its anti-siphoning protections to digital sports rights, in a bid to prevent streaming services and pay-TV providers from putting major events behind a paywall.
The government is reviewing the anti-siphoning list, which protects certain sporting events from disappearing behind a paywall.Conversely, Free TV, the body which acts on behalf of Nine , Seven and 10, argues the business model of local TV centres around mass reach, driving grassroots engagement in sport, ensuring the long-term viability of the sporting codes themselves.
Foxtel says existing rules are out of step with the way Australians now view sport, defending its position by saying it can broadcast events for free via its Kayo Freebies service, if needed.Anti-siphoning laws were created in 1992 following the launch of Foxtel at the beginning of the pay-TV era. The list protects certain major sporting and cultural events from disappearing behind a paywall, keeping them freely available to the public.
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