PETALING JAYA: During an official breakfast for local press and retail and property stakeholders at Sunway Resort Hotel in Kuala Lumpur, Frasers Group Asia shared plans for further growth in Malaysia during 2024, and the intention to expand within Southeast Asia, starting with Indonesia.
Frasers Group plc owns and operates Sport s Direct and USC retail, with 34 stores across the peninsula and in east Malaysia , having recently opened the latest Sport s Direct store at Aeon Tebrau, Johor.Today, the Group announced the opening of five new Sport s Direct stores by the end of 2024 in Sunshine Mall Penang, Bintang Mall Miri, Aeon Nilai, Aeon Kota Bahru and Mayang Mall Terengganu.
Sports Direct’s expansion in Kuala Lumpur marks the Group’s commitment to bringing the best brands in sports retail to Malaysia. This includes offering customers more brands from the Group’s brand portfolio, including USC which is a dedicated area within Sports Direct to shop the most iconic premium and lifestyle brands.
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