Greenpeace has filed a complaint with Canada's Competition Bureau against Pathways Alliance — an industry group made up of the biggest oil sands producers — in what the environmental group hopes will set a precedent against 'greenwashing.'
The environmental group Greenpeace has filed a complaint with Canada’s Competition Bureau against a coalition of the country’s six largest oil sands producers for running what they allege is a “misleading” and “anti-competitive” advertising campaign.
Fossil fuel companies misled Canadians through major advertisement spending, alleges complaint The 46-page complaint to the Competition Bureau turns on four claims. In the first, Greenpeace says the advertising campaign fails to include Scope 3 emissions — those produced when you burn fossil fuel. The six companies forming the Pathways Alliance account for 95 per cent of Alberta’s oil sands production — Canada’s largest single human source of carbon emissions. But the companies' footprints don't stop there.
In at least one instance, the industry group placed an ad on an electronic billboard lit up outside of Vancouver’s BC Place in November 2022.A net-zero promise through new tech The subtext of the ad often pointed to the companies' plans to become net-zero carbon producers by mid-century. The complaint to the Competition Bureau also cites “speculative future technologies” such as Carbon Capture and Sequestration , one of a handful go acronyms used to describe machines that scrub carbon from the smokestacks of coal power plants, steel makers, or other fossil fuel-heavy industries.
“That kind of behind-closed-doors lobbying that they're doing doesn't match with the image that they're trying to present to the Canadian public.”
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