Fortnite is the future of music streaming:
It’s obviously still a beneficial financial opportunity for artists, but Briggs notes that placement in a game likedoesn’t necessarily lead to greater exposure: You spend less of the game inside a car than something like, so there’s fewer opportunities to fully survey all the stations, and a track might come and go from the game’s playlist before you even have the chance to hear it.
, and get them to leapfrog out of the closed ecosystem to the rest of your catalog, or to seeing you play live?” Licensing to a platform likeoffers a new revenue stream, and it can be a novel achievement for musicians who are themselves gamers, but it’s difficult to discern what kind of impact it actually has on broader listenership.
Briggs points out that Epic’s increased interest in the music space is part of a larger strategy that almost every content provider is adopting: In a bid for fractured attention, streaming platforms are increasingly transforming into multimedia spaces that attempt to satisfy all of our sensory needs. “A huge driver for streaming platforms is time spent on the platform, so they’re doing anything they can to keep people in their ecosystem, which I think means a conscious effort to consolidate.
radio. “So many artists are gamers,” says Briggs. “Touring or in the studio, there can be intense moments of downtime for musicians. We’re waiting for soundcheck, or we’re driving to the next spot, or we’re waiting for the drums to be recorded, so we’re hanging out here and playing the Switch to pass the time.
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