Ford Philippines announces plans to enter the electric vehicle market with a new lineup of EVs in 2025. The company will also unveil a refreshed dealership design focused on customer experience and hospitality.
Ford Philippines managing director Pedro Simoes has announced big plans for 2025 in a yearend gathering attended by media partners. Simoes announced that Ford Philippines will kick off its electrification journey in 2025 with new vehicles that will boost its product portfolio and cater to the growing demand for electric vehicles (EVs) in the country.
After taking the time to research, plan and work with Ford teams around the world, Ford Philippines is launching a suite of EVs next year backed by Ford Motor Company’s global expertise in EVs. More details on this front will be available later. As part of its commitment to enhance the ownership experience of its customers, Ford Philippines will also launch the Ford Signature 2025 dealership design for its dealer showrooms, focusing on hospitality and customer-centricity. This dealer showroom refresh is a response to customers wanting to experience an engaging retail environment that allows for personalized interactions, a place that builds a sense of trust and belonging,. The design will elevate Ford to a lifestyle brand by creating core memories for customers and employees, driving brand loyalty and long-term success. Ford Philippines remains committed to improving the quality of service delivery and ownership experience with a new Learning Center, a facility that will enable high-quality training among its pool of dealer technicians. The new facility will also allow for adequate space for the conduct of training programs related to EVs. The new Learning Center will also provide non-technical training to dealer sales personnel, effectively upskilling them to deliver better customer experience
Ford Philippines Electric Vehicles Evs Dealership Design Customer Experience
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