pThe automaker is expected to launch a small EV crossover by late 2026, according to a person with knowledge of the automaker's plans. Bloomberg reported it would start at around US $25,000 and be the first of three affordable EVs./p
Ford Motor Co. is delaying planned three-row electric vehicles similar in size to the Explorer and Lincoln Aviator as it focuses on smaller, more affordable EVs, according to people familiar with the company's plans.
That small crossover is expected to be built at the company's Louisville Assembly Plant, the person said. The UAW and Ford agreed as part of its 2023 labour contract to add a new EV product to Louisville before the deal expires in 2028, although the parties did not specify timing. Farley said the company prioritized the new platform because the economics of smaller vehicles makes more sense for consumers. U.S. consumers are also balking at paying higher prices for EVs than a comparable gasoline-powered vehicle.
"What the customer has now said to us is, if you have larger than Escape, it better be really functional or a work vehicle," Farley said."But if you do the economics for a vehicle, let's say the Escape or smaller, it's totally different, it completely works. In fact, it's dramatically better operating cost than a Corolla or Civic or even a Maverick."
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