Moirae Choquette sees great potential in Italian sparkling red wine
So much so, the Alberta entrepreneur has started importing and selling the Italian sparkling red wine.Sign up to receive daily headline news from the Calgary Herald, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails. Postmedia Network Inc.
“I reached out to him and kind of told him my idea, ‘Look, I wanna blow up Lambrusco in North America and here’s my vision, here’s my company, what are your thoughts?’ and his energy was fantastic, and he was like, ‘Let’s do it.’ ” She and Royale then purchased every different Italian Lambrusco available in Canada – a little over 30 – and blind-tasted their samples against the rest. To her relief and excitement, both she and Royale thought their wine was the best.She struck up a partnership with the winery to sell their wine in Canada, but she wanted to give it her spin – to make it stand out in the market. She decided to bottle it in a clear bottle, with no foil on the cork. Both are uncommon practices.
Her biggest hurdle, she says, was finding funding. But the Metis entrepreneur, originally from North Battleford, Sask., was able to secure the funds needed to proceed, including a loan and grant through a program for Indigenous women entrepreneurs through the National Aboriginal Capital Corporations Association.Article content“What I did was really leverage the network I have around me and just reaching out and asking for introductions or contacts and really just doing research,” says Choquette.
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