Vancouver-based jewelry designer talks brand beginnings, design and her love of gemstones.
Leah Belford stands in her airy Gastown office chatting about her latest designs. With her sleek blond bob, vintage Levi’s jeans and casual button-down shirt, she’s every bit as chic as one might imagine her to be.
“It was really one of those making-something-out-of-nothing stories,” she laughs of the hobby that eventually turned into her booming business. “I spent a lot of time working in the jewelry store before I started my business and that really helped me with understanding the end consumer and what the thought process is when they are picking something out,” she says.
Thirteen years later, Belford sits in her aforementioned corner office in a heritage building overlooking Gastown. The bright, naturally lit space is the scene for many of her Instagram images, so as one might imagine, it’s absolutely stunning. Just next door, her team of seven employees works away at all aspects of the business, from the design and crafting of pieces for the collection to mailing and customer support.
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