It’s been nearly a year since Russia invaded Ukraine, but shoppers in Moscow can still get a hold of Activia yoghurt and Oral-B electric toothbrushes and L’Oréal serums.
Some products are left over from the days before President Vladimir Putin sent troops across the border, but many goods continue to be supplied by American and European companies with outposts in the pariah state.
On Thursday, Carlsberg warned of the risk that Russian authorities could nationalise a business to keep its workforce at prewar levels if they suspect it is being deliberately stripped of value. In response to this claim, Kremlin spokesman Dmitry Peskov pointed to the labour laws in place to protect workers in Russia. “It’s a lengthy process,” he added.simply never materialised.
While Unilever, Colgate and P&G have defended their decision to provide only “basic” or “essential” goods to the Russian market, they have yet to detail how their range has narrowed. To avoid the headache of dealing with sanctions, for instance, Unilever has committed to not taking any profits out of Russia. Matt Close, head of the ice cream unit that sells Cornettos in Russia, said the strategy is under review. “The business is effectively a closed loop business,” he said.
Other chief executives have been creative in justifying continued operations in Russia. Confectionery group Mondelez has described its locally made Alpen Gold and Milka chocolates as everyday products that Russians can’t do without.
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