Evidence shows that unhealthy food marketing influences children’s taste preferences, food attitudes, grocery list requests and what they eat
Children are highly exposed to food advertising through television, websites, apps, social media and in settings such as sports games, movie theatres and recreation centres.
Now, research from the University of Toronto and the University of Ottawa support this consensus. The findings revealed that in most cases foods and beverages with child-appealing food packages were low in key nutrients and high in sugar.According to Heart & Stroke Foundation of Canada, more than 90 per cent of ads that appear on the top 10 children’s websites are for ultra-processed foods, which are high in sodium, saturated fat and.
“Child-appealing packaging” uses marketing techniques such as intense colours and/or designs that appeal to kids. Packaging could also advertise an unconventional product flavour , product shape , games, branded characters or characters from TV shows or movies. Among products with child-appealing packaging, more than 82 per cent exceeded Health Canada’s thresholds for sodium, free sugars and/or saturated fat, defined as about five per cent of the daily value for each nutrient of concern.
Even so, it’s impossible to prevent our children from being exposed to pervasive and persuasive food advertising.
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