Flair Airlines CEO bullish on future of discount airlines. Others aren't so sure

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Flair Airlines CEO bullish on future of discount airlines. Others aren't so sure
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Flair airlines introduced St. John's first flight to Kitchener-Waterloo on Monday.

With Swoop folded into WestJet and Lynx folded altogether, Edmonton-based Flair Airlines has emerged as the only ultra-low cost carrier left standing in Canada.Working in Flair's favour, said one analyst, is the brand recognition that comes with being the only ultra-low cost carrier in the market. With Swoop folded into WestJet and Lynx folded altogether, Edmonton-based Flair Airlines has emerged as the only ultra-low cost carrier left standing in Canada.

"What we recognized with Swoop was that even with very low cost … the market just wasn't big enough to be able to stimulate the type of traffic they need to be successful," said Weatherill, speaking on a conference panel Thursday.Taxes and fees are another problem. Canadian airports, which are not-for-profit facilities, rely on airport improvement fees to generate revenue and

With Lynx out of the mix, McGill's Gradek said Flair has had some wiggle room to raise prices, but will have to be careful not to overplay its hand such that they're no longer enticing to budget-conscious customers. "It will be 65 per cent domestic through the summer whereas through last winter we were 70 per cent heading south," said Jones, speaking on a conference panel, and adding that the airline plans to pick up more domestic routes left unfilled by Lynx's departure.

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