Five reasons why the $430 Snoopy MoonSwatch is a big deal

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Five reasons why the $430 Snoopy MoonSwatch is a big deal
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The all-white timepiece from Omega and Swatch will be released on March 26.

The Snoopy MoonSwatch is the first in the series to have a moonphase, a complication which displays the current phase of the moonOn March 26, sister brands Omega and Swatch will drop a new addition – the Snoopy-themed Mission To The Moonphase – to their MoonSwatch collection, which created a global ruckus in 2022.

The beloved beagle has been an Omega mascot since the Swiss luxury watchmaker was awarded the National Aeronautics and Space Administration’s Silver Snoopy award – a silver lapel pin first handed out by the United States government agency in 1968 for outstanding achievements related to flight safety or mission success – in 1970.

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