Twitter's logo faces changes in San Francisco as Mayor Breed and Elon Musk clash over local regulations. 'No one is above the rules,' Breed states.
The demise of the Twitter brand and its avian logo was signaled with a huge, flashing “X” sign on Market Street in San Francisco. Additionally, it represented Mayor London Breed’s battle to persuade the owner of the social network, Elon Musk, to abide by local rules.Last Monday, San Francisco regulators prevented Musk’s business from removing the “Twitter” sign in front of the building because the crane was impeding traffic.
According to the Department of Building Inspection and City Planning, which claimed it had 24 complaints about the X, it was removed by Monday afternoon – once more without a permit. As for Twitter and what’s going on there, Breed told Bloomberg last week, “I think the difficulty we’re running into is no one can be above the rules.”
“No one minds that you want to do something different and creative with your space, but you can’t just do it like changing your sign, obstructing traffic, and not even asking anyone for a permit.”According to the San Francisco Mayor Breed, she is attempting to divert public attention from Musk’s diversion.
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