Fendi eyes the future with bold campaign

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Fendi eyes the future with bold campaign
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Italian luxury fashion house Fendi has launched its “Fendi Eyes” capsule collection in time for Lunar New Year 2025 and its 100th anniversary. The

collection reimagines the brand’s iconic designs with a festive and modern twist, blending tradition and bold creativity.

The capsule collection features the signature ‘monster eye’ motif which was first seen in the Spring/Summer 2014 Bag Bugs charms The lineup features a playful take on the signature “monster eye” motif, first seen in the Spring/Summer 2014 Bag Bugs charms. This design now appears on Fendi’s signature Mini Peekaboo and Baguette bags for women, crafted in black archival styles and new pink and yellow leather editions. Accessories like the Fendi Roll, Mon Trésor mini bags, pouches, wallets, and card cases also showcase the eye motif, along with fashion jewelry and Nano Baguette charms.

Thie design is now featured on Fendi’s iconic Mini Peekaboo and Baguette bags for women, available in black archival styles as well as new pink and yellow leather editions The collection revisits the orchid print from Spring/Summer 2015, blending soft pink, beige, and red hues with the Fendi Eyes motif on women’s clothing and textiles. Men’s pieces highlight a cartoon-inspired, multicolored FF logo across apparel and leather goods.

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