Customers may recognize the medium dark shade of cyan-blue from the logo at the top of their monthly phone and internet bill, or from a billboard advertising the latest new television program airing soon.
Customers may recognize the medium dark shade of cyan-blue from the logo at the top of their monthly phone and internet bill, or from a billboard advertising the latest new television program airing soon.But Bell Canada is hoping to formalize it as"Bell Blue," after applying earlier this month to trademark the colour used across its branding.
In 2019, Canada's Trademarks Act was amended to allow for the registration of colours alone, expanding the option from only colours associated with the surface of a particular object. But in order to register a colour mark, the applicant must prove it is"distinctive" — or that the colour would prompt"the average Canadian consumer ... to distinguish the applicant's goods and services from those of others in the marketplace," said Hood.
Another possible reason for Canadian companies' hesitance is how long the process can take. Hood said that due to delays being experienced by the Canadian Intellectual Property Office, which is a special operating agency of Innovation, Science and Economic Development Canada, the current wait time from filing an application to examination is more than four years.
"Bell's distinctive blue is already registered in association with the Bell logo, and with the recent amendments to the Trademarks Act allowing for colours to be registered, we’re seeking trademark protection for our distinctive blue per se, similar to how Interac, Toronto-Dominion Bank and Mastercard are seeking protection for their recognizable brand colours," said spokeswoman Jessica Benzinger.
"So this may be part of a brand building effort," said McNeish, noting blue is a colour often associated with trust.In the U.S., Tiffany has trademarked its own shade of blue, a light medium robin egg colour, since 1998.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Canada vs. Nigeria: Live updates of Canada’s first Women’s World Cup matchCanada makes its first appearance at the World Cup today. Here’s who is playing, where to watch and news from the Melbourne Rectangular Stadium in Australia
Read more »
Canada vs. Nigeria: Final score, full highlights and what happens next for CanadaCanada was unable to break the deadlock in its Women’s World Cup opener in Melbourne, settling for a 0-0 draw against Nigeria, the world’s 40th-ranked team.
Read more »
Bell: Alberta pension plan, will sales job sway Albertans to Yes vote?Danielle Smith\u0027s Alberta government wants out of CPP and into an Alberta pension plan, will a sales job by the UCP get Albertans to agree?
Read more »
Dax Shepard Wishes Wife Kristen Bell Happy Birthday: ‘World’s Hottest Jujitsu Practitioner’Dax Shepard is counting his blessings on his wife's birthday. The actor celebrated his wife turning 43 with a sweet tribute on Instagram. He captioned the post, 'Happy Birthday to the world’s hottest jujitsu practitioner.' [readmore label='READ MORE: ' link='https://etcanada.com/news/995763/tom-hanks-photobombs-kristen-bell-and-dax-shepard-at-star-studded-shania-twain-concert/' text='Tom Hanks Photobombs Kristen Bell And Dax Shepard At Star-Studded Shania Twain Concert' /] https://www.instagram.com/p/Cu11eNlu3xz/…
Read more »
Before the Bell: What every Canadian investor needs to know todayA look at Thursday morning’s market action
Read more »