British luxury brand Burberry unveiled its first catwalk show under new creative director Daniel Lee at London Fashion Week on Monday — and there wasn't a beige trench coat in sight.
The heritage brand is best known for its elegant, functional trench coats invented during World War I. But Lee, who joined Burberry in September, took the fashion house in a brand-new direction with a debut collection featuring faux fur and feathers, slogan T-shirts and playful duck prints.
Burberry CEO Jonathan Akeroyd said last year that he was banking on Lee's flair to significantly grow the brand's accessories sales and “dial up on Britishness in a modern way.” Lee seemed to underline a theme of coziness in the face of British weather: One model was draped in a large white blanket emblazoned with the brand's heritage equestrian knight design, and many of the models clutched hot water bottles with a check print that matched their outfits. Dramatic, oversized faux fur hats and bags adorned with feathers and fur also featured prominently.
The show drew celebrities including film director Baz Luhrmann, rapper Stormzy and models Naomi Campbell and Rosie Huntington-Whiteley to its front row.
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