Third-year CEO Jim Farley is pleased by the reception to Ford’s EVs and connected vehicle software but frustrated by long-standing cost and quality issues weighing down the company.
DETROIT — Jim Farley has grand ambitions to transform Ford Motor Co., but the third-year CEO finds himself hampered by a problem that has vexed Ford leaders for decades: managing a massive company with a notoriously siloed — and sometimes dysfunctional — culture.
Farley said Alan Mulally, Ford’s CEO from 2006 to 2014, largely cleaned up internal dysfunction, but that it has since returned. After a group within Ford called Team Edison created the Mustang Mach-E, Farley said it became “crystal clear” what he needed to do. More than half the leadership team is new to the company since Farley took over in late 2020. Among his hires are Doug Field from Apple’s car project and Alan Clarke from Tesla. “Most CEOs either skew operationally or they skew strategically; Jim is both,” Ford said. “In my experience, that’s very rare. But he has a lot to do. He’s basically running three different businesses now.”
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