What the popularity of over-the-top ice says about our collective desire to take pleasure in the little things
In September, when the Los Angeles-based fashion merchandiser made a TikTok that showed her very organized freezer, stocked with nine different types of ice cubes, it was just the latest video she’d filmed in a series about elevating your home and routines.
”You might go to a fancy cocktail bar and see an ice cube infused with mint and never think how easy it is to actually make yourself. It’s literally freezing water with some ingredients in an ice mould, so it’s something anyone can do to elevate little moments of their day.” According to Google Trends, the search term “fancy ice cubes” has regularly spiked since the mid 2000s, most recently in spring 2021 and winter 2022. And what are all those ice cube enthusiasts learning? That ice does much more than just cool a drink down.
On the flip side, water can help release aromatics and flavours, so in some recipes, smaller, faster-melting ice cubes are actually preferred. Like Solarik, she keeps different shapes and sizes of ice on-hand for use in cocktails, as well as long, slim ice rectangles to use in her water bottles. She’ll even make ice cubes that contain sliced fruit – think blood orange, lemon, lime and strawberries – for refreshing fruit-infused water.
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