Looking for deals during the Prime Early Access Sale? You may want to be careful when reading certain reviews online.
Fake reviews are a growing problem and a new study by INFORMS, studying the impact of fake reviews on sales, found it’s a bigger issue than many people realize.
According to Hollenbeck, most major brands don't take part in fraudulent reviews, but smaller, lesser known brands will use them to try and gain an edge in the marketplace. CTV News Toronto reached out to Amazon and a spokesperson said, “We want Amazon customers to shop with confidence knowing that the reviews they see are authentic and trustworthy. Our policies prohibit reviews abuse including incentivized reviews. We suspend, ban, and take legal action against those who violate these policies and remove inauthentic reviews.”
“The current environment rewards cheating. It's eroding business ethics and harming consumers. It affects millions of people every day and it’s like the wild west,” Dean said, who added “Review fraud extends across every profession including surgeons, psychiatrists, piano teachers and taekwondo instructors.”
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