A notable 55% of surveyed individuals express intentions to ramp up AI tool usage in 2024
Businesses across the Asia-Pacific region recognise the pivotal role of artificial intelligence in their strategies.
While nearly half of the surveyed APAC teams believe social media will be more important for their company this year, many find it hard to make the most of their social plans because they don’t have enough resources. Social listening is also crucial for planning, with 64% of respondents seeing its value for understanding the audience and managing brand reputation.
Mr Mimrah Mahmood, Vice President—Enterprise and Partner at Meltwater Asia-Pacific emphasised the need for prioritised channel strategies despite resource limitations. With bandwidth being a major concern, it is crucial that teams identify which are priority channels and customise content accordingly.”
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
ST story on Shanti Pereira wins 2nd place for best use of visual journalism at global awardsST also garnered two honourable mentions at the Inma Global Media Awards 2024 on April 25.
Read more »
Mediacorp wins awards for use of AI and audience engagement at Digital Media Awards Asia 2024The AI SmartCut project won silver for Best Use of AI in the Newsroom and CNA’s My Feed took home silver for Best in Audience Engagement respectively at the WAN-IFRA Digital Media Awards Asia.
Read more »
Media & Entertainment category at SBR Technology Excellence Awards 2024pstrongTheir innovative use of generative AI and virtual reality in Bigo Live enhances user engagement and fosters a creative and inclusive online community. /strong/p pTheir innovative use of generative AI and virtual reality in Bigo Live enhances user engagement and fosters a creative and inclusive online community.
Read more »
Singapore in Top 10 list of Global Destinations for retirees in 2024Importantly, Singapore is the only city in Asia in the top 10 global destinations for a holiday during retirement
Read more »
Olivia Rodrigo, NCT Dream, A-mei, Alan Walker: Singapore's concert calendar for 2024So Coldplay came and sparked a few marriage proposals. Ed Sheeran tried singing in Mandarin and making teh tarik, while Taylor Swift's upcoming concerts from March 2 are believed to trigger 'Swiftonomics'. Music fans will have a busy year in 2024 as more international acts head to Singapore; here's a look at the concert calendar for this year.
Read more »
Sasseur REIT EMA rental income slips 1.4% in Q1 2024 due to weak yuanpstrongOutlet sales also fell 2.6%./strong/p pSasseur REIT reported a 1.4% decline in its Entrusted Management Agreement (EMA) rental income to $32.6m due to a weaker yuan against the Singaporean dollar in the first quarter of 2024 (Q1 2024). /p pAccording to a regulatory filing, Sasseur REIT said the yuan was down 2.
Read more »