Facebook is testing the cross-posting of Reels and Stories from Instagram to boost creator engagement and help them earn a steady income. They are also expanding their bonus program for posting on Facebook.
It looks like Facebook is really worried about the competition out there and is going all out to compete with the likes of Tik Tok, Instagram and YouTube.
A separate test will allow ‘select creators’ to make money from Reels that include licensed musical tracks from the company’s audio library.Meta says that the purpose of the updates is to help creators “earn steady streams of income on platform. But these changes are also targeted at boosting creator engagement as the platform struggles to keep younger users engaged and interested. These users gravitate more towards TikTok and Instagram.
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