SAN FRANCISCO - Facebook on Tuesday said it will give priority to original news reporting as part of an effort to divert attention from spam, clickbait and specious articles.
The world's leading social network said it will also downplay news stories that lack bylines that can be checked or from publishers that don't clearly share information about their staff.
The unprecedented move has been joined by major brands like Unilever, Starbucks, Levis and Coca-Cola, with nearly 200 firms pausing advertising on the social network, wiping out billions in Facebook's market value. Michelle Amazeen, a Boston University professor of communication, said the latest action "suggests that social media need to take this issue seriously or it's going to affect their bottom line."
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