Fabulously retro, profoundly comforting: why a video store has been resurrected in Melbourne

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Fabulously retro, profoundly comforting: why a video store has been resurrected in Melbourne
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Callum Preston’s Video Land is a full-scale simulation lined with aisles of nostalgic titles and curios. It’s one of seven installations all about joy

Melbourne artist and designer Callum Preston created Video Land for the Immigration Museum’s Joy exhibition – but some people are confusing it for a real rental store. Photograph: Phoebe Powell

The aisles are lined with hundreds of videos, all of which come from the artist’s own collection. It’s a veritable sea of covers from yesteryear– a big-bellied If it evokes joy, it’s of a soft, reflective kind. The place feels like an irresistibly garish oasis dislodged from the temporal flow of the universe, evoking a simpler and quieter time when the term “social media” made no sense and “trump” was a word primarily associated with playing cards.

There are “scuff marks, exposed elements and imperfections in the painting” as well as more subtle touches, including intentionally shoddy lighting “featuring fake dead bugs and busted bulbs”. Preston thanks the AV team for being “very forgiving of me wanting to have bad lighting, not perfect museum lighting”.

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