Eyes on Apple to join quest for metaverse FMTNews FMTWorld
Apple chief Tim Cook says the company has a history of pursuing innovations, even amid doubts and criticism.
Apple chief Tim Cook fueled the speculation this week in a GQ interview, saying AR is “exciting” and that the company has a history of going its own way with innovations, even amid doubts and criticism. “Apple is going to try to put its spin on it, and then lead others to water,” Creative Strategies analyst Carolina Milanesi said of products for augmented or virtual reality .Apple’s approach to the metaverse would likely be different from that of Meta, which has proclaimed it the future of the internet but slowed its substantial investments as part of overall belt tightening.
Gear from its Quest unit accounted for more than 80% of the “mixed reality” headset shipments at the end of last year, according to market tracker Counterpoint. Apple’s business model is geared toward selling people premium devices and then hawk games, apps, films and more to be consumed using the hardware, the analyst said.
“Apple has a golden installed 2 billion users while Microsoft and Meta are swimming in enemy waters looking to go after this market opportunity,” Ives said of the metaverse ambitions.Beware rumours
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