Promoted | Epson and Kemtek: creating and meeting demand for on-demand label printers
Epson Europe regional manager* for product management and business systems, has been with the company for almost exactly the same length of time as the company has partnered with
The strength of Kemtek’s relationships with its reseller network and with end users, in combination with changes in the business landscape, have created opportunities to transition customers to on-demand label printers. These opportunities have been driven by Kemtek’s ability to leverage the trust they have built up into cross-selling opportunities.The attributes of on-demand label printing make this technology applicable to both nationwide chains, and small, medium and micro enterprises.
On-demand label printers enabled business continuity through lockdowns when traditional converters were unable to operate. Now that Covid-19 is largely behind us, they are also playing a role in attracting customers back to malls and to hospitality venues and events by delivering more engaging colour labels, shelf talkers and tickets.
Epson ColorWorks printers are functional products; PowerPoint presentations and online research simply don’t do them justice. Events like the Kemtek Indaba offer opportunities to show what these machines are capable of, while the Kemtek Centre of Excellence encourage direct contact with customers, and between customers and label printers.Changes in consumer behaviour – and the way that companies are actively seeking to anticipate and address these – are driving demand for labelling innovation.
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