The billionaire’s hamfisted handling of his new toy won’t much matter as long as politicians and media types remain bewitched
ast October, the richest manchild in human history fell into the trap he had dug for himself. Elon Musk was forced to purchase Twitter at an absurd price. He had no clear idea of what to do with his new acquisition, other than realising a fatuous idea about “free speech”.
When Musk embarked on his chaotic attempts to mould the platform to his liking, there was a stampede of advertisers and disaffected users from it. The former sat on their corporate hands, worried about brands being tainted by the racist and xenophobic hordes that Musk allowed on to the platform; the latter went to
Which means that, no matter how depraved Twitter becomes under its reigning proprietor, you have to be there, even if he despises you. Which he does. After he fired all the company’s press team, for example, replies to media inquiries consist of an automated poo emoji. So, as tech journalist Casey Newton observes in: “The company was symbolically shitting all over them, and journalists couldn’t get enough of it.
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