Elon Musk drove more than a million people to Mastodon, but many aren’t sticking around

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Elon Musk drove more than a million people to Mastodon, but many aren’t sticking around
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More than 130,000 people were joining the new independent social media network per day in November. So why hasn’t it taken off?

“Twitter, in its most basic form is simple,” Meg Coffee, a social media strategist, said. “You can open up an app or open up a website, type some words, and you’re done. I mean, it was [a] basic SMS platform.”took control of Twitter at the end of October. By mid-November, that number climbed to almost two million active users.

Graph showing number of active users on Mastodon servers that have logged in over the previous 30 days. The number peaks at 2.6 million around November/December 2022. “Right around that 5 November, it was a real opportunity,” Cofffey said. “There were a lot of people who were scared, a lot of people who … didn’t want to be in the place Twitter was becoming.

“I’m big about mute and block … and so my Twitter is fantastic. It’s a really wonderful place. But I know for a lot of other people it’s not. And so I can understand that they wanted to find a place that is less toxic or less harmful.” The surge in new Mastodon users continued throughout November, peaking at over 130,000 new users a day. The upticks often coincided with controversial decisions made by Elon Musk.

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